Design your bespoke rug

Are you struggling to find the perfect rug for your home or business?

Alongside our expert rug-designers, we will help you to create the perfect design that fits your space seamlessly, elevating your décor to new heights. Let your imagination run wild and effortlessly create a rug that is made for your interior.

Custom rugs are made to your exact requirements, either by altering existing patterns or designed from scratch. This bespoke service tailors your rug to an exact size, in your choice of colours, fabric, shape and pattern; giving you complete control.

Our experienced and friendly team are there to help and with you each step of the way, ensuring the process is seamless and hassle-free.

A Bespoke Service

Love-Rugs’ innovative custom rug service attracts commissions from interior designers and architects as well as private clients, not only throughout the UK, but worldwide. From major international brands such as Google to individual projects, Love-Rugs provides a unique service coupled with exceptional value and a one-to-one point of contact.

Our expert designers will guide you through the process of having your custom rug created from concept and design to colour and fabric selection and production. A personalised service that ensures a relaxed and streamlined experience from start to finish.

Unlike other bespoke rug producers that may limit you to a selection of pre-selected designs, we put you in control from design to fabric to construction. We offer different types and grades of fabric, allowing you to commission a rug of the very highest standard or to keep costs under control.

Regardless of the route you choose, we guarantee to deliver a high quality and durable rug, to perfectly fit with your home or office. We work with various types of wool, viscose and even silk on request, and will of course advise on the most appropriate fabric and construction for your design and use.

Endless Opportunities

The reasons for commissioning a bespoke rug and the options available are boundless. Whether you need a rug with very specific dimensions or shape to fit a space, or need to match colours with a key piece of furniture, paint or artwork, custom rugs provide the answer.

Perhaps you have seen a rug that you love but the size is wrong for your room. Get in touch to see if you can have your rug made to measure. The same could apply for colours, we can take any design you like and adapt it giving you a custom coloured rug or made using our colour matching service.

Have an original artwork or architectural feature that you think would look good on the floor? A kids drawing that you want made into a feature? The possibilities are endless…

Colour Matching

We can match colours to any paint or fabric that you may have, in store we have sample cards for quality and designer paint ranges such as Farrow & Ball, Little Greene, Craig & Rose, Abigail Ahern and Sanderson. We can use these colours, or anything physical you provide, to match colours as closely as possible. Pantone™ numbers are popular, particularly for those looking for custom logo rugs for businesses and brands.

Designing your own rug really makes a house a home and adds that personal touch to your living space, it can tie rooms together or take inspiration from architectural features.

Whatever the reason, we will work with you to bring to life the design of your choosing.

How are your Bespoke Rugs Made?

Your bespoke made rug goes through a carefully managed multi-step process, supporting a local industry of artisans and weavers in the process.


Custom Rug Concept Design

We discuss your idea and start to form a concept or design.


CAD Creation & Colour Selection

Your design is translated into a computer drawing and colours are selected from our expansive colour sample boxes.


Dye Preparation

Your selected colours are made to order using a vat dye process, a skilled artisan process that supports local industries.


Loom Preparation

The loom is set up and the outline drawn to reflex your design. For knotted rugs a ‘cartoon’ is created which shows the weaver a knot by know instruction of how to create the pattern.


Custom Rug Tufting (or Knotting)

Your rug on the loom is tufted, or knotted, by a skilled weaver. Either by pushing the wool or your selected fabric through a canvas or by tying each knot by hand.



The rug is brought off the loom, clipped to length and hand carved. The rug is then washed and any loose fibres removed.


Delivery to your Door

Your rug is carefully packaged and shipped, we handle all the complex customs processes and delivery to your doorstep.


Enjoy your New Rug

Sit back and relax with your new custom made rug. Created by you and lovingly made by our team at Love-Rugs.

"Excellent choice of rugs displayed on a comprehensive website that is easy to search and with ‘filters’ to narrow ‘hits’ to match your preferences. Found what I was looking for in a short time. My rug was delivered within a few days and is beautiful - good quality and value for money. I’ll be looking to buy from Love Rugs again. I can highly recommend this company!!"
Susan Pyne
Google Reviews
"Excellent customer service, a huge range of gorgeous rugs. Would definitely recommend."
Lisa Stapleton
Google Reviews
"Very happy with our chosen rug and the ordering process. The Love Rugs site offers a comprehensive range of rugs from many sources, offering a range of price points and great value for money. The team were very helpful when my wife had a change of mind, they amended our order and delivered promptly."
Gary Dawson-Coltman
Google Reviews
"Excellent choice and service."
Raymond O'Kane
Google Reviews
"The biggest selection of beautiful rugs I have ever seen. All sizes and all prices. Very helpful staff."
Carol Malcolmson
Google Reviews
"Visited 3 rug shops today and Love-Rugs had by far the best choice. Staff very helpful as well. Make this your first stop rather than the last and save yourself time and effort."
Google Reviews
"My beautiful rug arrived this week and looked even better than the picture. Thank you Love-Rugs."
Susan Duffin
Google Reviews
"Found the perfect rug for my hall at Love-Rugs. Great service, arrived a bit earlier than expected and I couldn't be happier with it."
Iain MacDonald
Google Reviews
"Great customer service and fabulous rug from Love-Rugs. Highly recommend."
Lois Channon
Google Reviews

Can Rugs Be Cut To Size?

Certain types of rugs can be cut down and securely bound to a bespoke size.

Machine-made rugs in particular are open to this method however it is not something that would be recommended for most rug types.

While having rugs cut to size is not what we would class as a custom rug, it is a service we can offer and advise on. Contact us for information on how this would be done and costs.

Why Love-Rugs?

We are a leading expert in custom rug production, able to take your rug from concept and design to production and quality control, handing all the import and delivery complications that can arise to ensure a worry-free experience. Unlike most custom rug producers in London and around the UK, a custom rug from Love-Rugs is both truly custom and does not need to cost the earth. We offer a choice of qualities and materials to allow our handmade rugs to fit with a range of budgets.

Not only do we provide excellent quality and value but at Love-Rugs we do not limit you to altering existing design. When we say custom, we mean it.

Choose an existing rug design, design it yourself, take inspiration from elsewhere, whatever you choose we will make it for you in your own shape, fabric, colours and size.