William Morris and the Arts and Crafts Movement

General Interest

Posted by: Ryan Malone

01 June 2024

"Have nothing in your houses that you do not know to be useful, or believe to be beautiful." – William Morris

This powerful maxim by William Morris, a visionary designer and the driving force behind the Arts and Crafts Movement, continues to resonate today.

William Morris Portrait

Imagine walking into a room adorned with intricate patterns inspired by nature, each piece crafted with meticulous attention to detail and a profound respect for beauty and utility. This is the essence of William Morris's legacy, a blend of artistry and craftsmanship that transcends time and trends.

Explore the life and influence of William Morris, his pivotal role in the Arts and Crafts Movement, and the lasting impact of his work on modern design. Examine how his principles of quality craftsmanship, simplicity, and natural beauty have shaped contemporary interiors and continue to inspire designers and homeowners alike. Discover how to bring a touch of Morris's timeless elegance into your home from curtain and fabrics to exquisite Morris & Co. rugs.

The Origins of the Arts and Crafts Movement

The Arts and Crafts Movement emerged in Britain in the late 19th century as a reaction to the industrial revolution. Rapid industrialisation had led to mass production, which often sacrificed quality and craftsmanship for speed and cost-efficiency.


Arts and Crafts Exhibition Society Season Ticket
Arts and Crafts Exhibition Society Season Ticket, Walter Crane, 1187.
Image Courtesy of the V&A Museum


 Factories produced goods quickly but with little attention to design or craftsmanship, leading to a decline in the quality of everyday items. Imagine your home filled with furniture as soulless and identical as digestive biscuits (no offence intended to avid digestive dunkers!), functional but utterly devoid of personality. The Arts and Crafts Movement was a response to these changes, advocating for a return to handcrafted goods and traditional skills.

Arts and Crafts Key Figures and Influences:

The movement was inspired by the ideas of John Ruskin and Augustus Pugin, who criticised the impact of industrialisation on society and craftsmanship. William Morris, influenced by these thinkers, became the movement’s most prominent figure, championing the cause of artistic craftsmanship.

William Morris: A Visionary Leader

Early Life and Education:

William Morris was born in 1834 in Walthamstow, England. A large inheritance gave Morris the freedom of not being required to earn an income, something which was perhaps liberating enough to allow him to pursue a career creating beauty rather than sheer function.

From a young age, he was captivated by the natural world and medieval art, which would later heavily influence his work. Morris originally apprenticed as an architect. He attended Exeter College, Oxford, where he met his lifelong friend and collaborator, Edward Burne-Jones. Their shared passion for art and literature set the stage for Morris's future endeavours.

Founding Principles:

Morris believed in the unity of all arts, stating that art should meet the needs of society and be accessible to everyone, not just the elite. He was a strong advocate for craftsmanship and the revival of traditional techniques, often criticising the poor quality and lack of creativity in mass-produced items.

Key Contributions:

In 1861, Morris founded Morris, Marshall, Faulkner & Co., later known simply as Morris & Co. The firm produced a wide range of decorative arts, including textiles, furniture, and stained glass, all designed to enhance everyday life with beauty and craftsmanship. Morris was also a prolific writer and poet.

William Morris Honeysuckle Design
William Morris Honeysuckle Drawing Fragment - Credit Birmingham Museum

His works, such as "The Earthly Paradise" and "News from Nowhere," reflected his utopian vision and critiques of industrial society.

Key Principles of the Arts and Crafts Movement


The Arts and Crafts Movement placed a high value on craftsmanship, emphasising the skill and dedication required to create beautiful, functional items. Handcrafted pieces were seen as a way to restore the dignity and joy of work, standing in stark contrast to the impersonal nature of factory-produced goods. Bringing soul back to homes and interiors of the era. 

Simplicity and Functionality:

The movement championed simplicity in design, focusing on the beauty of natural materials and straightforward forms. This principle aimed to create items that were not only aesthetically pleasing but also functional and practical for everyday use, the movement wasn't designed to bring form over function, but a balance to what had become an very utilitarian age.

Natural Beauty:

Inspired by nature, the Arts and Crafts Movement frequently incorporated floral and organic motifs into their designs. This emphasis on natural beauty was a deliberate move away from the ornate and often artificial styles that dominated Victorian design. William Morris, and later Morris and Co. became almost synonymous with this more organic and natural Arts and Crafts style. 

The Role of William Morris in the Arts and Crafts Movement

Philosophical Foundations:

William Morris's philosophy was rooted in the belief that art should be a part of everyday life and accessible to all. He rejected the industrial mass production that dominated the Victorian era, advocating for a return to handcraftsmanship and quality materials.

Influenced by John Ruskin and Augustus Pugin, Morris believed that the degradation of art and architecture was a symptom of broader societal issues caused by industrialisation.

Morris & Co.:

In 1861, Morris founded Morris, Marshall, Faulkner & Co., which later became Morris & Co. This firm became the cornerstone of the Arts and Crafts Movement, producing a wide range of decorative arts that emphasised traditional craftsmanship and natural beauty.



The company's success helped to popularise the movement's ideals and demonstrated that high-quality, handcrafted goods could be commercially viable.

Signature Works and Designs by William Morris

Iconic Patterns:

William Morris is renowned for his intricate and nature-inspired patterns. Some of his most famous designs include Strawberry Thief, Seaweed, and Willow Boughs. Each pattern reflects his love for the natural world and his skill in creating detailed, harmonious designs.

Strawberry Thief: Inspired by thrushes stealing strawberries from his kitchen garden, this pattern showcases Morris's keen observation of nature and his ability to translate it into intricate, repeating designs.

Morris & Co Strawberry Thief 027708 Indigo Rug - Love-Rugs

Seaweed: Inspired by the natural forms and movement of underwater seaweed, this design captures the flowing, organic shapes of aquatic plants, bringing a sense of the ocean’s calmness and serenity indoors.

Morris & Co Seaweed Ink 28008 Rug - Love-Rugs

Willow Boughs: Reflects Morris's love for willow trees, capturing the fluidity and grace of their leaves in a repeating pattern that brings a sense of calm and nature indoors.

Morris & Co Willow Bough Mole 28304 (Made To Order) Rug - Love-Rugs

Interior Design Projects:

Morris's work extended beyond textiles to encompass comprehensive interior design projects.

Notable projects include the Red House, designed for his own family, which served as a living example of his design principles, and Kelmscott Manor, which was filled with his textiles and furnishings. The Red House was designed by architect Philip Webb who Morris has worked with at his time in the offices of George Edmund Street, the era's leading Neo-Gothic architect. 

On completion of the Red House in 1860, Morris and his wife Jane Burden who he had married the year previous, decided the furniture and furnishing available to them was not to their taste and spent 2 years with the assistance of their artistic group of friends and peers designing and commissioning furniture, art and fabrics to their liking.

It was this endeavour that largely led to the birth of  Morris, Marshall, Faulkner & Co. which would later become Morris and Co. 


In addition to his design work, Morris was a prolific writer and poet. His publications, such as "The Earthly Paradise" and "News from Nowhere," not only reflected his utopian ideals but also served as a platform to express his critiques of industrial society and promote his vision for a better, art-centric world.

The Legacy of William Morris

Influence on Modern Design:

William Morris's ideas and designs have had a lasting impact on modern design. His emphasis on quality craftsmanship, natural beauty, and functional simplicity can be seen in contemporary interior design trends. Many designers today continue to draw inspiration from his work, incorporating elements of his style into their own creations.

Sustainable Design:

Morris was ahead of his time in advocating for sustainable practices in design. He believed in using natural materials and traditional techniques, which align with today’s growing emphasis on sustainability and environmental responsibility. His approach to design encourages a thoughtful, eco-friendly mindset that remains relevant in the modern era.

Educational Impact:

Morris's principles and philosophies are widely taught in design and architecture schools around the world. His writings and works are studied for their innovative approaches and their contributions to the field of design. Future generations of designers continue to learn from his commitment to beauty, utility, and craftsmanship.

Continuing the Tradition

Modern Interpretations:

The influence of William Morris and the Arts and Crafts Movement continues to be seen in contemporary design. Many modern designers and brands draw inspiration from Morris’s principles, incorporating natural motifs, handcrafted quality, and functional beauty into their work.

Examples include the work of British designer Ben Pentreath, known for his use of Morris & Co. patterns in his interior designs, and the bespoke furniture crafted by makers like Soane Britain, who focus on artisanal techniques and high-quality materials.

DIY Projects:

Homeowners can bring elements of Morris’s philosophy into their own spaces through DIY projects. Simple projects such as creating hand-printed wallpaper, refurbishing old furniture with natural finishes, or making textile art can add a touch of Morris-inspired beauty to any home.

Using Morris & Co. fabrics and wallpapers for these projects can provide a direct link to Morris's iconic designs, allowing for a blend of historical inspiration and modern creativity.

Embracing the Legacy of William Morris

William Morris's profound impact on design and the Arts and Crafts Movement endures through the timeless beauty and craftsmanship of his works. His dedication to quality, natural aesthetics, and functional simplicity has inspired countless designers and homeowners to create spaces that marry beauty with utility.

By incorporating elements of Morris's philosophy into modern interiors, whether through bespoke furniture or DIY projects using Morris & Co. fabrics and wallpapers, we continue to celebrate and preserve his legacy, ensuring that his vision of artistry and craftsmanship remains vibrant in our homes today.

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